Developed in response to a brief for a summer GoPro campaign at El Triangle shopping centre in Barcelona, this proposal reimagines the entrance column as an immersive brand experience. The intervention seeks to disrupt the existing architecture by carving out a tunnel-like passage that draws visitors into the space, while integrating product stock and display functions within the interior.

Complementing the installation, a series of custom product glorifiers were designed to communicate GoPro’s key benefits. Inspired by the outdoor environments associated with the brand, the cameras are displayed on sculpted rock formations rather than conventional retail fixtures, reinforcing their connection to adventure and exploration.